By Aaron McDade

Melinda Meijer / ISI Photos / Contributor / Getty Images

Nike (NKE) is scheduled to report earnings for the third quarter of fiscal 2025 after the closing bell on Thursday, with analysts more bullish than bearish on the apparel maker's stock.

Half of the 18 analysts tracked by Visible Alpha rate Nike stock as a "buy," with seven "hold" and two "sell" ratings. Their average price target near $82 would represent a premium of about 12% from Tuesday's close.

Nike is expected to report $11.02 billion in revenue for the quarter, down from $12.43 billion the same time a year ago. Earnings per share (EPS) is expected to decline year-over-year to 28 cents.

Second Report Under New CEO Amid Turnaround Effort

Thursday's report will mark Nike's second under new CEO Elliott Hill, who took over the top job in October. In the second quarter, Nike's results topped estimates, and Hill laid out his vision for improving sales. A number of analysts soon lowered their price targets, however, warning Nike's turnaround could take longer than expected.

Morgan Stanley analysts said recently they see room for "slight outperformance" in third-quarter EPS and projections for the fourth quarter. However, they still "prefer to stay on the sidelines" on the stock, considering an uncertain growth trajectory amid the company's strategic revamp.

Related read: What Analysts Think of Micron Stock Ahead of Earnings

Nike has increased its marketing and product efforts for women in recent months. The company announced a collaboration with Kim Kardashian's SKIMS for a new line of products, and aired a Super Bowl commercial highlighting prominent female athletes.

Nike shares have lost over one-quarter of their value over the past 12 months, at $73.31 as of Tuesday's close. 

UPDATE—March 18, 2025: This article has been updated since it was first published to reflect more recent analyst estimates and share price values.

Source: Investopedia