A combination of sustained commodity and crypto ETF inflow saw the U.S. ETF industry hit a record $12.7 trillion in assets. In September 2025 , the top 10 U.S. exchange-traded products added $803 million in new assets. The biggest inflow came from VXX fund, which gained $272.99 million as investors sought protection against rising market volatility. Crypto ETF inflow followed.

A report published on 14 October 2025, by the ETF and ETP research firm ETFGI, highlighted that US ETF assets rose 22.7% from $10.35 trillion at the end of 2024 to $12.7 trillion.

In September alone, ETFs pulled in $152. 5 billion, marking the second highest monthly inflow ever. Year-to-date inflows reached $951.27 billion, which has already edged out last year’s record of $740.78 billion.

Moreover, ETFs have now seen net inflows for 41 straight months, showing strong investor interest despite rising rates and market uncertainty, with both institutional and retail investors continuing to favor ETFs as their go-to investment vehicle.

(Source: ETFGI )

Grayscale’s Bitcoin (BTC) Mini Trust pulled in $140.66 million, while its Ethereum (ETH) counterpart added $78.54 million. Together they attracted nearly $220 million, showing strong demand for regulated crypto exposure.

Gold also remained a popular hedge, with VanEck Merk Gold ETF adding $101.66 million. Meanwhile, commodity funds like copper (CPER) and natural gas (BOIL) saw inflows driven by rising interest in raw materials.

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Crypto ETFs Go Mainstream As Inflow Rises

Digital-asset ETFs have moved from niche products to mainstream investments.

Grayscale’s BTC Mini Trust now manages $5.46 billion while its ETH counterpart oversees $3 billion. These steady inflows show that investors view and as long-term growth assets.

Throughout last year, ETFs brought in $1.38 trillion in net inflows, and ETFGI expects the industry to hit another record by the end of 2025, with spot crypto ETFs and tokenization-themed products potentially driving more growth in the fourth quarter.

Meanwhile, ETF launches in the U.S. are picking up speed. Issuers are rolling out new products across stocks, commodities, and digital assets to meet rising demand.

Volatility Shares recently filed for 27 new leveraged ETFs with the U.S. Securities and Exchange Commission (SEC), aiming to offer 3x and 5x exposure to leading tech and crypto-linked stocks.

The lineup includes ETFs tied to companies like NVidia, Tesla, Strategy, Palantir and Coinbase, along with digital assets such as BTC, and .