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By Aparajita Chatterjee

In its fourth-quarter earnings report, the ride-hailing giant Uber announced its intention to rapidly grow through the adoption of autonomous vehicles and expansion into other countries. 

And within a few days, it has announced at least three major partnerships, establishing a global footprint, while back home in the US, it continues to grapple with a legal crisis that threatens to redefine responsibility toward passenger safety.

The $1 billion consolidation

Uber is signaling a “double-down” strategy on its delivery and mobility segments. 

On Feb 9, Uber reached an agreement with Mubadala Investment Company to acquire Getir’s food delivery business in Türkiye.

Based on the SEC filing, Uber will acquire 100% of Getir’s food delivery business for $335 million in cash on a cash and debt-free basis. The deal is expected to close in the second half of 2026, subject to regulatory approval.

Uber’s stock is down 21% this quarter. File photo: Shutterstock

This move is set to establish Uber’s long-term strategy for expansion in Turkiye by making the unified platform indispensable to the daily lives of millions. 

This deal, structured in phases, will also see Uber acquire a 15% stake in Getir’s grocery, retail, and water-delivery business through a $100 million investment. The move will expand’s reach beyond the delivery arm. Filing details that Getir has generated over $1 billion in gross bookings in 2025.

The mobility leader expects to close the acquisition of the other Getir segments in the next few years, subject to financial obligations and meeting criteria.

Uber builds a delivery heavyweight in Turkiye

The journey to this long-term settlement plan for Turkiye began in May 2025, when the delivery giant acquired an 85% stake in Trendyol Go, a $700 million transaction executed on a cash and debt-free basis. And another major agreement with Getir followed for Uber less than a year later.

At the time, the filing described Trendyol GO as having delivered more than 200 million orders in 2024, generating $2 billion in gross bookings, up 50% year over year. 

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Now with two local delivery giants in hand, Uber, with more than $1 billion in consolidated investments, is set to push further into its existing foothold in Turkiye. 

Uber intends to combine Trendyol Go and Getir into a single force that will cover more areas and restaurants by leveraging a massive, unified network. Users will be able to access Trendyol Go’s restaurant network and Geti’s “ultrafast” grocery services across both apps. 

The strategy reflects Uber’s broader playbook: build scale where it already has mobility, then cross into delivery, similar to its existing business model in the US, where it has already included a number of retailers (Dollar General, Kroger, Sephora) and local grocers in its expanding portfolio. 

In its recent Q4 and full-year 2025 earnings, Uber reported $54.1 billion in Q4 gross bookings, of which $25.4 billion came from Delivery, underscoring the segment’s strength in Uber’s overall growth. If regulatory approvals come times, Turkiye could become a highlight for Uber’s international delivery strategy.

Source: Thestreet